The time and effort for due diligence prior to the launch of Prescription Putting has provided a number of insights to the golf , Making the Tough Shots industry. The following are some of the things that we learned and ones that help shape what we do here at Prescription Putting. Over the last year, we have made an effort to learn the ins and outs and the pitfalls of this industry. The first caution was in the form of a joke. "Do you know how to , Carts Offer More Than A Lift On The Links make a small fortune in the golf , Lessons From A Beginning er? industry?" The answer: "Start with a big one!" Here are some of the facts. There are more golf courses , Benefits of Fitness than ten years ago. There are no more golfers , Master Flexibility Training And You'll Conquer The Playing Field In than ten years ago. There are fewer rounds of golf , The Proper Swing Sequence played than ten years ago. The same number of golf clubs , Las Vegas are sold each year. Therefore the battle is for market share. The profitability increase is related only to increase price of the club, , Picking Out the Perfect i.e. cost of the drivers , Do You Know All Of The Best Tips? and putters , Chip or Putt? up to $1000.00. The industry is marketing (not market) driven. New technology that makes a difference is not as frequent as advertised. New technology does not always have foundation in fact. New technology has little or no effect in reducing the average golf score , Are You Having Trouble Sustaining Energy On The Back Nine? over the years. New technology may not have the benefit that is advertised. The larger driver , Bags: What To Choose head has no larger sweet spot, just larger hitting , The Pros and Cons of Cavity Back Irons area. There can only be one optimal area by definition. Independent testing is rarely permitted or publicized by companies. Testing results always have the company's bias. New technology is rapidly copied by other companies, majors and minors. Metal woods. , Hurricanes and Schedules Ping Anser™ putters. , Tips - The Secret and Crucial Role of Alignment in Supercharging Your Game! Ping™ perimeter weighted irons. , A Kauai Vacation Provides the Perfect Hawaii Vacation Destination Shafts changed from wood , A Kauai Vacation Provides the Perfect Hawaii Vacation Destination to metal to composites. The secondary industry for knock off clubs , The Importance of Hip Rotation in the Swing is rampant, in spite of legal challenges. The battle for market share is fierce. The industry focuses on market share battles; not necessarily technology. The industry is marketing driven with little scientific foundation. Tour professional's endorsement sells the club. , How Comparisons Can Help You Find The Best Equipment A tour player , Lower Your Score off The Course winning one of the majors with use of club, , Making the Tough Shots sells the club. , Tips - The Secret and Crucial Role of Alignment in Supercharging Your Game! Most of the designs are similar. See 14 a, b, c above. Most of the manufacturing is done by suppliers. Most of the manufacturing is done off shore. The retail industry depends upon the major companies to drive the market to them for taking the order. The golf course , Fitness Dominates The PGA Tour professional expects the same marketing driven customer. Retailers are rarely more than order takers. The truly educational sale is almost non existent. AT PRESCRIPTION PUTTING, WE DO IT DIFFERENT. First and foremost: Made in U.S.A. assures attention to detail and confidence. Second: Independent Testing. We want the truth. Don't you? Third: Provide new performance driven, confirmed club , Practicing Trouble Shots designs. Fourth: Enhance golfer's psychomotor skills. Fifth: Bring enjoyment and success to our customer. Prescription Putting was founded by Lanny L. Johnson, M.D. Dr. Johnson is an internationally recognized orthopedic surgeon, one of the pioneers in arthroscopic surgery. He is an inventor, holding over 40 U.S. and foreign patents related to surgery. The most notable was the co-invention of the motorized instrumentation used daily world wide, even now, more than 30 years later. The longevity of this invention is unprecedented in surgery.
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