The time and effort for due diligence prior to the launch of Prescription Putting has provided a number of insights to the golf , The Modern Swing Is So Different industry. The following are some of the things that we learned and ones that help shape what we do here at Prescription Putting. Over the last year, we have made an effort to learn the ins and outs and the pitfalls of this industry. The first caution was in the form of a joke. "Do you know how to , Your Perfect Vacation '? Step Two make a small fortune in the golf , My First Time Playing industry?" The answer: "Start with a big one!" Here are some of the facts. There are more golf courses , Health Tips For Buying Shoes than ten years ago. There are no more golfers , How To Practice Properly than ten years ago. There are fewer rounds of golf , A Simple Fitness Model Guaranteed To Slash Strokes Off Your Game played than ten years ago. The same number of golf clubs , Touch From Off the Green are sold each year. Therefore the battle is for market share. The profitability increase is related only to increase price of the club, , Your Perfect Vacation '? Step Two i.e. cost of the drivers , Etiquette Toward Maintenance Personnel and putters , Course Management up to $1000.00. The industry is marketing (not market) driven. New technology that makes a difference is not as frequent as advertised. New technology does not always have foundation in fact. New technology has little or no effect in reducing the average golf score , Sand Shots over the years. New technology may not have the benefit that is advertised. The larger driver , Instruction - Golfing for Beginners head has no larger sweet spot, just larger hitting , How A Female er Can Quickly And Easily Improve Distance And Accuracy? area. There can only be one optimal area by definition. Independent testing is rarely permitted or publicized by companies. Testing results always have the company's bias. New technology is rapidly copied by other companies, majors and minors. Metal woods. , Gifts: Giving To The Beginner er Ping Anser™ putters. , Public Courses '? Making The Right Choice Ping™ perimeter weighted irons. , My First Time Playing Shafts changed from wood , Ball Logos to metal to composites. The secondary industry for knock off clubs , A Simple Fitness Model Guaranteed To Slash Strokes Off Your Game is rampant, in spite of legal challenges. The battle for market share is fierce. The industry focuses on market share battles; not necessarily technology. The industry is marketing driven with little scientific foundation. Tour professional's endorsement sells the club. , The Best Way To Eliminate Lower Back Injuries In A tour player , How to Buy Clubs Online - What to Look for in an Online Club Builder winning one of the majors with use of club, , Custom s - What Are They and Who Should Use Them sells the club. , Custom s - What Are They and Who Should Use Them Most of the designs are similar. See 14 a, b, c above. Most of the manufacturing is done by suppliers. Most of the manufacturing is done off shore. The retail industry depends upon the major companies to drive the market to them for taking the order. The golf course , and Life, A Story About Your Future Success professional expects the same marketing driven customer. Retailers are rarely more than order takers. The truly educational sale is almost non existent. AT PRESCRIPTION PUTTING, WE DO IT DIFFERENT. First and foremost: Made in U.S.A. assures attention to detail and confidence. Second: Independent Testing. We want the truth. Don't you? Third: Provide new performance driven, confirmed club , Custom s - What Are They and Who Should Use Them designs. Fourth: Enhance golfer's psychomotor skills. Fifth: Bring enjoyment and success to our customer. Prescription Putting was founded by Lanny L. Johnson, M.D. Dr. Johnson is an internationally recognized orthopedic surgeon, one of the pioneers in arthroscopic surgery. He is an inventor, holding over 40 U.S. and foreign patents related to surgery. The most notable was the co-invention of the motorized instrumentation used daily world wide, even now, more than 30 years later. The longevity of this invention is unprecedented in surgery.
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